About Us
Violet Flame is a capsule clothing line for curvy women of all ages who want to feel beautiful, luxurious, and embraced in soft, cloud-like comfort.
These pieces were meticulously designed over a five year period to ensure that:
1. They still fit perfectly during our natural shifts in weight and size.
- We photographed our size Medium outfits on 3 women, ranging from 145-185 lbs, and they all look beautiful - in the exact same size!
- Imagine being able to reach for the same favorite pieces whether you recently gained or lost some weight. These clothes were made for women to enjoy in all of our "seasons."
- The designs will hug your curves and accentuate your best assets so that you're stealing glances of yourself in the mirror. Your booty and your bust will be so happy in these clothes!
2. They look fabulous on women of all ages.
- They're extremely flattering - without being revealing. Each piece is designed to cover cleavage, thighs, and bellies so that they're appropriate for everyday wear, but they'll still make you look super foxy!
- Feel supported with or without a bra. The tops and dresses are designed to be worn either way.
- They're feminine - while still being multifunctional, with conveniently placed pockets and adjustable ties, and multiple ways to wear them.
- They're form fitting - without digging in uncomfortably, creating any extra unwanted bulges, or bunching up and getting unnecessarily sweaty.
3. They're sophisticated while being so comfortable that you might forget you're wearing anything.
- The collection is made of a high quality, soft, stretchy, breathable fabric: A sustainable blend of Organic Cotton, Viscose from Bamboo, and Spandex.
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The fabric is uniquely durable compared to other natural, stretchy material - these designs will last a long time with proper care.
- Feel beautiful and comfortable without having to sacrifice either!
4. The debut collection features 5 versatile designs that make up a "capsule" wardrobe.
- Mix and match these designs to create at least 8 different outfits, so that you're always excited when you look in your closet.
- Wear them to dinner, out dancing, to a party, to a ceremony, to yoga, or even to lounge around the house - they will make you feel gorgeous (and comfortable) no matter what you're doing.
- Enjoy this capsule wardrobe year round, in any weather. It was thoughtfully designed with layering in mind - just add a warm sweater or jacket in cooler months!
About the creator
I have always loved wearing beautiful clothes but have never been willing to sacrifice comfort for style. Itchy, scratchy, constricting, fussy, sweaty, plasticky clothing... no thank you!
And, as a curvy woman - who has ranged from 135-185 lbs over the last 30 years, it's not always been easy to find flattering styles that are comfortable and still fit me when I gain and lose a few pounds. I kept finding myself stuck with things that bunch, pinch, ride up, dig in, create bulges, muffin tops, or where my chest is spilling out the front and sides.
If I did come across any gorgeous, stretchy clothes, they were designed for slimmer, straighter looking women in their 20's, showing tons of thighs, cleavage and midriffs - which is wonderful in settings where I want that, but not useful for everyday wear.
Or, if the designs were perfect for me, inevitably the clothes were made out of Polyester and Acrylic. With predominantly plastic-made fibers, I never feel like I'm the right temperature, and my skin feels "off".
One day, in 2020, I was fruitlessly searching online for basic, stylish clothing that fit my criteria, and I found myself fed up with the lack of options. It was a lightbulb moment for me when I realized that they simply did not exist.
"I could make them," I thought! "I'll design my own clothes and share them with the world!" How hard could it be?
Well, it was hard enough that it took five whole years and about 20 rounds of designs to get it right. It turns out that there is a good reason why no one has been making clothes like these - because it ain't easy!
I'm so proud to share with you the fruits of my efforts (and the creative genius and care of everyone who helped me!)
I hope you love the clothes as much as I do, and that you rejoice in how gorgeous your luscious, curvy body looks in them.